My story is both simple and complex.

I started in the treatment room as a licensed esthetician, helping launch first-to-market medical spas in the mid-2000s. That hands-on foundation eventually led me into corporate beauty, where I worked with major global brands like SkinCeuticals under L'Oréal and PCA SKIN under Colgate-Palmolive. Across education, sales leadership, and global brand marketing, I’ve gained a uniquely versatile skill set—one that bridges product development, sales strategy, and full-funnel marketing.

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But behind the glossy campaigns and clinical claims, I saw a pattern I couldn’t ignore: brands claiming to support professionals while prioritizing metrics, market share, and boardroom applause. The people doing the real work—small business owners, passionate founders, and service-based practitioners—were often left out of the equation and left to figure out growth on their own.

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What most people don’t realize is that throughout those years, I wasn’t just selling skincare.
I was consulting with hundreds of businesses—from solo estheticians and med spas to dermatologists, local wellness clinics, and independent entrepreneurs—guiding them through real challenges: attracting clients, building loyalty, optimizing operations, managing teams, and hitting revenue goals.

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That deep, hands-on experience became my favorite part of the job.
And over time, I realized it was the work I was meant to do.

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It showed me that whether you're selling facials or florals, herbs or handmade goods, the heartbeat of any business is the same: purpose, people, and profit.
That’s what I help you build and align.

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In industries like beauty and wellness, and really, across small business spaces, it’s become all too common to see rigid messaging, generic branding, and a focus on quick returns over sustainable growth.

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So let me ask you—
When was the last time someone showed up at your door truly invested in your growth—not just their own sales goal?

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That’s why I started Jaclyn Moon & Co.

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I’m not here to pitch a gimmick or sell you a quick-fix promise. I’m here to help you grow a business that’s both profitable and deeply aligned with your purpose. One that uplifts your passion, your pocketbook, and your people.

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With over 15 years of experience—from the spa floor to the corporate boardroom, and now consulting local businesses in Asheville and beyond, I bring a human-first, brand-agnostic approach to help small business owners shine on their terms.

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The spotlight is finally on you.